YuMe to Keynote Parks Associates Executive Conference, November 13-14 in Amsterdam

Parks Associates today announced Owen Hanks, General Manager, Mobile, Europe, YuMe, will deliver the closing keynote at CONNECTIONS™ Europe, following a day of sessions and research presentations on monetization and business models for multiscreen services and video value-added services. The international research firm, which hosts the executive conference 13-14 November in Amsterdam, forecasts Western European online and mobile video advertising revenues will reach $2.3 billion in 2012.

CONNECTIONS™ Europe focuses on video value-added services and features executive speakers from service providers Orange, Sky Deutschland, Deutsche Telekom AG, and Ziggo. Broadband providers will equip their customers with over 75 million routers and residential gateways worldwide in 2012, increasing to over 120 million by 2017. These devices will deliver advanced video services, but given current economic challenges and consumer resistance to new fees, providers must explore new business models, including advertising-based services, to drive early adoption.

 “The expansion of video services to multiple platforms is creating new opportunities for advertising, multiscreen services, value-added services like tech support, and user interfaces,” said Stuart Sikes, President, Parks Associates.  “Providers must find ways to subsidize new services through partnerships and advertising in order to monetize the increased cost of new services. At CONNECTIONS™ Europe, we will discuss these strategies, plus ways to move consumers into premium video services.”

Mr. Hanks will address the changing advertising landscape at 15:45 on November 14. Parks Associates forecasts Western European online and mobile video advertising revenues will reach $4 billion in 2016. In North America, online and mobile video advertising revenues will grow from $3.5 billion in 2012 to over $6 billion in 2016.

CONNECTIONS™ Europe Sponsors: Digitalsmiths; GreenPeak Technologies; myStrom AG, a subsidiary of Swisscom; PacketVideo; People Power Company; Sigma Designs; iMediaShare; NewBay Software; MyHomeServices.

Visit http://www.connectionseurope.com or contact [email protected], 972-490-1113 for more information.

About CONNECTIONS™ Europe

CONNECTIONS™ Europe: Strategies for Security and Smart Home will be a virtual conference taking place 10-12 November 2020, as part of the CONNECTIONS™ Community. This virtual conference and networking experience will host multiple webinars leading up to the November event, with analyst insights, interactive panels, roundtable discussions, and special networking, taking place July 15, July 29, Aug 19, Sept 16, Oct 7, and Oct 28.

Produced by Parks Associates, the 14th annual CONNECTIONS™ Europe is an executive conference focused on innovative business models, industry partnerships, and technology advancements for smart home solutions, cloud services, and value-added services, including energy management and connected health services.

CONNECTIONS™ Europe combines networking opportunities with visionary keynotes and conference sessions focused on technology adoption and trends, product and service forecasts, evaluation of new business strategies, and recommendations for strategic partnerships and monetization opportunities. http://www.connectionseurope.com

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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