According to new research Parks Associates announced today, 78% of connected car owners said they will demand connected features in their next vehicle, and the most desired connected car feature is the ability to view maps or receive directions.

Connected Cars: Revenue Opportunities also shows:

• 37% of current vehicle owners in U.S. broadband households are very interested in the ability to view maps or receive directions.
• 48% of smartphone owners are interested in the ability to view maps or receive directions.
• The most common connected car feature is the ability to make phone calls using the car's built-in Bluetooth connectivity.

To review more of the research in this new report or to speak with an analyst, please contact Holly Sprague. Additional connected car research can be found by clicking here.