Parks Associates recommends operators should offer free content to entice new subscribers...

While nearly one-third of U.S. households have a video-capable mobile phone, operators are struggling to find an audience for their mobile video services, according to Mobile TV: Analysis & Forecast (Second Edition).

This new report by market research firm Parks Associates found a majority of consumers with a video-capable mobile phone have never used the video features. For example, 56% have never watched a video clip using a mobile phone. These low usage rates are discouraging for operators hoping to boost revenues through new TV and video services. The report predicts operators will overcome this challenge by offering more programming at no cost.

Mobile TV: Analysis & Forecast (Second Edition) is a study of the global market for mobile TV services.