Parks Associates notes brands like Roku have drastically changed how consumers interpret the functionality a TV should provide.

Just coming in off CES 2023, Parks Associates released a fresh batch of research showcasing just how prominent smart TVs and streaming services have become in the home. The research also investigates consumer buying patterns and how manufacturers have responded to these changes.

Parks Associates even names Roku as being one of the big names responsible for getting consumers to reimagine what a TV can do by marrying entertainment and connected home functions.

Following the release of the firm’s research, Elizabeth Parks, President of Parks Associates, stated, “Smart TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward. New applications and integration are bringing together the smart home and entertainment ecosystems to further monetize its user base and have more control of the data in the home.”

For integrators, this brings together two massive channels of business into a single product. Home theaters already represent a solid chunk of the channel’s installations, even though those have been on the decline. Smart home installations, meanwhile, have only continued to rise. In that same report, Parks Associates found that on average, the connected home now has up to 16 devices present.

From the article, "Could the Best Smart Home Hub be the Home Theater?," by Nick Boever.

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