Parks Associates Announces New 2025 Research at CONNECTIONS™

Parks Associates hosted nearly 400 executives in the connected home industries at the 18^th annual CONNECTIONS™: The Premier Connected Home Conference, held last week in San Francisco. The event featured speakers, sponsors, and attendees from start-ups, Fortune 500, venture capitalist, public relations, and media companies representing the entertainment, access services, CE, smart home, mobility, and tech support markets.

“Currently 76% of U.S. broadband households own a smartphone, and ownership of tablets has quadrupled since 2011 to 61%," said Stuart Sikes, president, Parks Associates. "With the Internet of Things emerging for the connected consumer, more companies have a stake in the home, and our attendees represented the diversity of interest in the connected home across multiple industries. The business motivations for manufacturers of connected products and smart home services suppliers are not always aligned, but CONNECTIONS™ attendees gained insight into how industry leaders are addressing these challenges.”

Popular session topics included wearable computing and interoperability in the Internet of Things, which focused on the challenges and revenue opportunities emerging as new technologies and more connected screens enter the home. Parks Associates consumer research finds 4% of U.S. broadband households report owning a smart watch, with another 4% highly likely to purchase one in the next 12 months.

At the event, Parks Associates analysts provided attendees with a special look at new research coming from the firm this summer. The report Envision: Digital Lifestyles in 2025 analyzes the connected consumer 10 years into the future, including market factors and consumer trends affecting content and service providers, connected devices, and the markets for smart home, mobility, and connected health solutions.

“Our 2025 research explores future impacts of technological and socioeconomic trends. We see greater market diversity and fragmentation of the consumer market in terms of race, age, and income," said John Barrett, Director, Consumer Analytics, Parks Associates. "Solutions for connected health and home management such as 'passive sensors' will have increased opportunities given consumers' growing desire to maintain independence and health as they age.”

The 2025 research also examines the impact of future trends such as data analytics, Gigabit Internet speeds, consolidation among service providers, and stylized CE form factors.

For more information on CONNECTIONS™, please visit www.connectionsconference.com. Upcoming conferences by Parks Associates include the Connected Health Summit, September 4-5, in San Diego, and CONNECTIONS™ Europe: Monetizing Strategies for the Connected Home, November 18-19, in Amsterdam.

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.

About Parks Associates: Parks Associates, a woman-founded and certified business, is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.

The company's expertise crosses many industries: home security and smart home, streaming video, broadband and pay-TV services, digital media and platforms, gaming, Wi-Fi and home networks, connected health, support, consumer electronics, home control systems, energy management, and tech solutions for the multi-dwelling (MDU), small-to-medium business (SMB), and commercial building markets.

Each year, Parks Associates brings thousands of leaders together for its webinars and annual events. The firm hosts the annual executive research and strategy conferences CONNECTIONS™, Connected Health Summit, Smart Energy Summit, Smart Spaces, and Future of Video. https://www.parksassociates.com
 

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