Recent Parks Association research shows that the overall adoption of smart home devices has increased from 13% of U.S broadband households in Q2 of 2014 to 18% in Q2 of 2015, with nearly 50% of these households planning to buy a smart home device in the next 12 months.

Stuart Sikes, President of Parks Associates, provides his insights on the current growth rate for smart home adoption in Europe and presents strategies to increase consumer awareness, adoption, and usage in his latest whitepaper article “Unlocking Growth of the European Smart Home.” This new research addresses the adoption of smart home products and services in Europe, the value propositions that most resonate with consumers and examples of innovation and new business models as well as recommendations for key stakeholders to move ahead.

Key points revealed in this whitepaper include:

• Main focus of European smart home industry
• A comparison of U.S. and European smart home markets
• Top priorities for consumers considering home security and smart home solutions
• Subsidies and discounts for smart home systems offered by energy and insurance providers
• Strong motivators for consumers to adopt smart home devices
• How to succeed in the smart home market

Click here to download a complimentary copy of this whitepaper.

The smart home along with privacy concerns and connected health opportunities were just a few of the subjects discussed in this year’s CONNECTIONS Europe conference hosted in Amsterdam November 10-11. For more information on the event's speakers, sponsors, or sessions, visit www.connectionseurope.com. 

Further Reading:

• Parks Associates Identifies Smart Home Device Purchase Plans of European Consumers at CONNECTIONS™ Europe
• Identity & Data Theft Among Highest Security Concerns in U.S. Broadband Households
• Leading with Data: Unlocking the Value of Connected Products

Next: More than half of smart home device owners experience problems with at least one device each month
Previous: The Internet of Things is good for everyone: Insights from Z-Wave

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