Recent Parks Associates research shows that a combination of push and pull factors from CE manufacturers is driving IoT growth and increasing connected device penetration throughout the home. Patrice Samuels and Support.com provide insights on the future of the IoT industry and the challenges it faces in producing efficient support in the new whitepaper, “Next Generation Support: Driving IoT Adoption.”

This new research reveals that the expanding IoT use cases and new value of connected products is appealing to consumers while improving efficiencies in product support, marketing, and sales for CE manufacturers.

A huge challenge for generating support for IoT industries and increased use of smart home devices is providing convenient and proactive consumer support. With more than half of smart home device owners experiencing problems with at least one device each month, efficient and convenient support is critical.

Key research revealed in the whitepaper include:

• All broadband households now have at least one computing device and the market for these devices is approaching saturation.
• Connected entertainment devices are the second most popular category of connected devices in broadband households and include gaming consoles, streaming media devices, Blu-ray players, and smart TVs.
• More than 30% of U.S broadband households find IoT use cases that help them to reduce energy consumption throughout their home to be appealing.
• Many smart home devices don’t support the typical wireless technologies used throughout the home, particularly Wi-Fi or cellular/LTE, which in turn would require the use of an intermediary device (hub)
• Making support available directly on a device expands channel options and improves service initiation process
• Support solutions that actively monitor real-time data generated from the connected home can prevent service disruptions and create a more seamless customer experience.

Download your complimentary copy of this industry whitepaper today.

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