Please join NARM and Parks Associates Thursday, September 15th from 4-5 p.m. CT. Use the code 'webinar-100' to join for free.

The “cloud” is a hot topic for digital media industry players – and consumers. The movement of content, particularly music, into the cloud is impacting every market aspect from new business model development to delivery technologies to altered consumption patterns and ownership concepts. Currently this migration is creating more questions than answers. In this one hour webcast presentation, Director of Research, John Barrett of Parks Associates will trek through digital media and the cloud with a focus on exploring these issues. The presentation will include insight into:

- the user perspective gathered through consumer and industry research
- how industry players can use the cloud to overcome the monetization hurdle of “free” music
- whether consumers are willing to accept that content “access” has value
- the search, discovery, recommendation, and social networking assets that add value to digital music services
- the impact of digital locker services and whether consumers are ready to move their music collections into the cloud