Pietro Macchiarella, Gaming Research Analyst, Parks Associates will present key findings from a recently completed global study on social gaming at the Game Investment Conference (GIC) on Wednesday, April 13, in Austin, Texas. This "Social Games" session will provide a detailed overview of the social gaming space, including market drivers and inhibitors, a competitive analysis, and an investigation of current monetization and payment methods. Consumer behavior and trends, particularly in cross-platform consumption, will provide the basis for discussion on potential future monetization opportunities.

Pietro will present new research from Parks Associates' report Social Gaming: Market Updates which reveals worldwide revenues of social gaming surpassed $1 billion in 2010 and will exceed $5 billion in 2015.