OTT video is reshaping the U.S. entertainment marketplace—Parks Associates research shows nearly two-thirds of U.S. broadband households have an OTT service, and one-third have more than one subscription. This growing trend is increasing demand on home and mobile networks as consumers spend more bandwidth streaming media on their televisions, tablets, and phones.

In the infographic below, Parks Associates highlights how online video consumption is impacting broadband speeds across the U.S.

Additional research shows:

• 10% of U.S. broadband households who have fixed-line broadband Internet service (over 50% of all U.S. broadband households) are likely to cancel their service over the next 12 months.
• The average broadband household will require 10-20 Mbps if all of their connected devices simultaneously streamed SD-quality video (assuming no other data traffic is present in the home) and approximately 20-50 Mbps for HD-quality video streaming.
• 39% of U.S. broadband households visit a video sharing site like YouTube at least once a week.

For more information on Parks Associates’ latest connected entertainment research, see the firm’s annual 360 View: Entertainment in American Broadband Households, which quantifies the growing ecosystem of connected entertainment devices and their impact on broadband and video consumption.

Further Reading:

• Market Snapshot - OTT and Pay TV: The Next Generation of Video Services
• Parks Associates estimates smart TV penetration will reach 57% in Western Europe this year
• Majority of U.S. broadband households connect their TV set to the Internet