Looks like we're seeing everyone follow the Roku lead. LG Electronics announced new LCD and plasma "Broadband HDTVs" that will display the growing library of movies, TV episodes and high-definition (HD) content that Netflix members can watch instantly directly on the TV with Ethernet connectivity. According to Netflix, the new LCD and plasma HDTVs will join the LG BD300 Network Blu-ray Disc Player, the first Blu-ray disc player to stream movies instantly from Netflix. These products - and five new models of Blu-ray Disc players and home theater systems planned for 2009 - will offer consumers a variety of ways to enjoy more than 12,000 choices of movies and TV episodes instantly from Netflix.

LG also announced that it has expanded the network of entertainment options for its Network Blu-ray Disc players through new alliances with CinemaNow and YouTube. LG said it will add the streaming video services to new LG Network Blu-ray Disc players beginning in the first half of 2009. The additional services will be added to the instant streaming movie service currently offered by Netflix.