Market Research Reports, Inc. has announced the addition of "Segmentation: VOD & OTT Usage" research report to their website http://www.MarketResearchReports.com

Segmentation: VOD & OTT Usage analyzes the competitive tension between pay-TV video on-demand services vs. over-the-top services. It presents Parks Associates' Video Viewing Segmentation methodology and then analyzes the balance of VOD vs. OTT use and expenditure within each segment. It investigates the demand to access on-demand content on alternative platforms such as computers, tablets, and smartphones.

The average consumer watches 3.4 hours of OTT video per week and 1.7 hours of pay-TV VOD per week.

From the press release "Market Research Reports, Inc. (www.marketresearchreports.com): Segmentation: VOD and OTT Usage, New Report Launched."

Next: Affinegy Announces CHARIOT Connect, the First Cloud Service to provide Simple, Secure Remote Access for the IoT with the AllJoyn Gateway Agent
Previous: WeatherBug Home to Speak at Annual CONNECTIONS Connected Home Conference

Be the first to leave a comment.

Have a comment? Login or create an account to start a discussion.