Tim Chang, Managing Director, Mayfield Fund shares his insights at the Connected Health Summit: Engaging Consumers. Tim spoke on the "Investment Trends in Consumer Health" panel at the 2014 event.

What is the most important next step for healthcare providers to engage consumers in digital health solutions?
Designing products and services for direct2consumer and end-user delight/engagement. Moving towards a world where healthcare has far greater resemblance to eCommerce, with users figuring out their own solutions vs budget levels.

What will be the biggest impact for consumers as a result of digital health solutions?
Products and services in health and wellness that should be engaging and compelling enough to want to buy out of pocket, even without insurance, payers, etc. Shift towards daily behavior change and greater awareness around “health; not healthcare”

What will be the biggest driver for digital health market?
Innovation from non-healthcare entrepreneurs, bringing consumer internet/mobile/social design and product approaches to disrupt traditional healthcare