As a member of the Application Developers Alliance Mobile Payments Working Group, Parks Associates is dedicated to helping developers understand the challenges and opportunities presented in the mobile payments industry.

As part of this effort, our newest publication, How to Keep Users Happy: Accepting Payments in Your Mobile App, explores the current mobile payments landscape, obstacles to improve user experience, and how developers can choose the best tool to ensure app success.

This whitepaper, with insights from Parks Associates director of research Jennifer Kent, teaches developers to:

• Navigate the mobile payment landscape.
• Choose the best mobile payment tool for their app.
• Capitalize on opportunities to improve their app's user experience through the use of mobile payments.

To learn more and to download your complimentary copy of this industry whitepaper, click here.

Further Reading:

• Can Apple Pay Save Apple's Slipping Shares in the Tablet Market?
• Transforming Commerce: Mobile Wallets & LBS
• Mobile Accounting for 15% of Starbucks Sales