U.S. households with time-of-use (TOU) electricity billing are more satisfied with their electricity service, according to new research Parks Associates announced today at the 2014 Smart Energy Summit. Among energy consumers with free nights or weekends, 53% are “very” satisfied with their overall electricity services, but only 34% without this TOU service are very satisfied.

Smart Energy Summit, February 17-19 in Austin, features keynotes from Austin Energy, Nest, Lowe's, Comcast, and ecobee. 2014 Smart Energy Summit sponsors are Speed Wire, Percepscion, Alarm.com, Earth Networks – WeatherBug, ecobee, EcoFactor, Lowe's, Opower, People Power, PlanetEcosystems, Qualcomm, Technicolor, Z-Wave, AlertMe, Schneider Electric, and Tendril.

Consumers are notoriously reluctant to adopt variable-rate plans for fear it will increase their costs; Parks Associates research finds over one-half of consumers expect their electric bill would increase under these plans. But once a home with a TOU plans adapts consumption patterns to off-peak times, consumers will see lower electricity bills, which could contribute to higher satisfaction.

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