Pietro Macchiarella, Research Analyst from Parks Associates is moderating the NAB Show's Broader-casting track "Digital Shopping: Video Transforms eCommerce & the Retail Experience" on Tuesday, April 13, 10:30 - 11:30 a.m. in Las Vegas.

“All digital, everywhere, all the time” enables new networks to thrive and supports new outlets for syndication or licensing. Programming can be tied to video shopping, taking place on multiple devices within and outside of the home. And now other environments can support standalone video networks which allow sell-through to move products, expanding the notion of brand ROI. Even better for the consumer— video can also transform retail spaces into experiential marketing experiences.

For more information about the NAB Show, click here.