The market for residential energy management (REM) solutions is entering a pervasive growth period characterized by the entrance of many more firms with a variety of solutions, growing consumer awareness and significantly increasing sales volumes over the next five years. Engaging consumers is critical to success in this market. Companies such as ADT, Best Buy, GE, Intel, and Verizon have entered the market from several different entry points; all have the marketing clout to educate consumers about the benefits of REM solutions and drive market growth. 

Remote access and control via broadband are expanding opportunities for energy management systems and services, with lighting controls, programmable thermostats, and self-monitoring systems each exceeding $1 billion in U.S. revenues by 2015. Parks Associates' report Residential Energy Management 2011: Trends and Opportunities projects 13% of U.S. households will have some type of energy management network by 2015.

These broadband-connected systems, combined with consumer interest in energy savings, will open opportunities outside the utility industry for manufacturers and service providers. One-third of consumers in broadband households find remote control of lights, appliances and thermostats via Web-enabled devices very appealing. Nearly 50% find email/text notification of smoke, fire, water, or gas leaks very appealing.