Primetime anytime services will help providers gain and retain subscribers --

Broadband households in Europe and the U.S. consistently rank primetime anytime VoD services as the most valuable service out of all TV 2.0 offerings, according to Parks Associates’ new report Television Services: The Global Outlook.

The international research firm says that primetime anytime services, which allow viewers to watch a show on-demand on their TV regardless of its original air date, will help service providers gain and retain customers in the competitive global market for TV services. The number of households worldwide subscribing to TV services will exceed 1.4 billion by 2013.

Competition among service providers has increased substantially in past few years. For example, while cable operators retain the largest share of the U.S. television service market, subscriptions to telco/IPTV services grew over 110% from 2007 to 2008. Providers can overcome the challenges of this shifting market by leveraging primetime anytime services, which will increase customer satisfaction and create avenues for new revenue-generating service strategies, such as ad-supported VoD offerings.

Parks Associates’ upcoming CONNECTIONS™ conference features new research regarding advanced television services. For information about this event, visit www.connectionsconference.com.