Parks Associates is supporting the Cable Show '09 from April 1-3, 2009 in Washington D.C.

Parks Associates Research Analyst, Jayant Dasari will be moderating a special lunch session Engaging the Consumer: Opportunities and Challenges in the Evolution of Television on April 2nd from 12:45 PM - 2:00 PM.

This special lunch session, sponsored by Macrovision, discusses the challenges for operators as they develop and deploy innovative services and business models. In addition, the participants will address the impact of open standards such as tru2way, both in the short term on operators’ ability to develop interactive applications and their long-term influence on the evolution of the TV viewing experience.

Confirmed speakers include:

>> Bob Benya, Senior VP, Video Product Strategy, Time Warner Cable
>> Richard Bullwinkle, Chief Evangelist, Macrovision
>> David Grubb, VP Business Development, Motorola
>> Jeff Bonin, Vice President & GM, Alticast
>> Steve Necessary, VP Video Strategy, Cox Communications

The Cable Show '09 is the built-for-business event that brings together leaders spanning the wide-ranging telecommunications, digital media and television sectors. Whether you've got a cool WiMAX app, a smart idea for a VOD channel or a better way to manage IP bandwidth, the people you'll do business with are at The Cable Show. Join over 12,000 cable professionals on April 1-3, 2009 in Washington, DC for unparalleled opportunities.

Visit the cableshow.com for more information.