Brett Sappington, Director, Research, Parks Associates, will present consumer research on multiscreen services during the session “Who is Watching TV Everywhere” at The Cable Show’s Imagine Park on June 11 at 12:45 P.M. As cable operators are adding TV Everywhere services, a question arises: Who is actually using TV Everywhere services? This presentation provides a profile of TV Everywhere users and how they differ from average pay-TV subscribers.

TV Everywhere has quickly become a standard offering for pay-TV providers, and now the key challenge facing them is how to monetize these services. At The Cable Show, we will explore which pay-TV subscribers use TV Everywhere services with an in-depth analysis of Parks Associates' consumer research.

Parks Associates estimates nearly 115 million U.S. and Canadian pay-TV subscribers will be able to receive multiscreen services from their existing pay-TV provider by 2016. That same year, 90 million subscribers in Western Europe will be able to receive these services, and over 50 million subscribers each in Eastern Europe and Asia-Pacific will have access to TV Everywhere multiscreen services.