Parks Associates is supporting the Game Investment Conference in Austin, TX on April 13th.

The Game Investment Conference will provide answers by bringing together leaders from the game industry and investment community to share their perspectives on current strategic trends, the challenges facing the market and how investors can navigate an increasingly complex market.

Pietro Macchiarella, Research Analyst will be presenting during the session, "Social Games" at 1:45 PM. This session will provide a detailed overview of the social gaming space, including market drivers and inhibitors, a competitive analysis, and an investigation of current monetization and payment methods. Consumer behavior and trends, particularly in cross-platform consumption, will provide the basis for discussion on potential future monetization opportunities.