Parks Associates will host a research workshop featuring key members of its analyst team on Thursday, September 18, at the San Jose Fairmont. The Business Cases for New Media will focus on the impact of advanced connectivity on business strategies for service and content providers, CE and hardware manufacturers, and software developers.

The workshop features Parks Associates’ Kurt Scherf, Vice President, Principal Analyst; Yuanzhe (Michael) Cai, Director, Director, Digital Media and Gaming; and Jayant Dasari, Research Analyst.

Nearly 170 million households worldwide will have a data network in 2008, creating the foundation for new media, entertainment, and communications applications.

The workshop will address the features of next-generation TV services critical in establishing differentiation, creating stickier services, and building revenue. Additional workshop sessions will focus on the consumer decision process when purchasing new products, the market potential for electronic gaming applications, and consumer habits when interacting with digital media, including music, photos, and video.

The workshop will also focus on new advertising opportunities, including forecasts and an overview of the shift in spending from TV to online sources.