International research firm Parks Associates today released the new white paper “Google TV – Searching for Success” ahead of the upcoming CONNECTIONS™ conference on June 8-10, 2010. The white paper analyzes the strategy behind Google TV and the market conditions surrounding Google’s foray into the connected CE market.

Parks Associates will host CONNECTIONS™: The Digital Living Conference and Showcase on June 8-10 at the Santa Clara Convention Center. CONNECTIONS™ is the premier event for research and analysis on connected home technologies and digital living solutions, with over 600 executives attending each year.

“U.S. revenues from online video on connected CE, excluding game consoles, will reach $800 million by 2014, but since this amount is divided among all the players, it won't be a huge revenue stream for the individual companies,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Google brings the potential for huge advertising revenues; however, content is key to a successful solution.”

Parks Associates’ recent study Digital Media Evolution II found demand for premium content is driving consumer interest in connected CE. Given these findings, content partnerships and the ability to deliver high-quality video will be significant factors for success in this market.

CONNECTIONS™ will feature the following keynotes:

• “Entertainment in a Connected World,” June 8; Mitch Singer, CTO, Sony Pictures Entertainment; President, DECE  
• “TV Technology in the New Age of Consumer Buying,” June 9; Scott Birnbaum, Vice President, Samsung LCD Business
• “The Connected Home: Turning SciFi into Non-Fiction,” June 9; Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon
• “Smart TVs: Ready for Primetime,” June 10; Wilfred Martis, General Manager, Retail CE, Digital Home Group, Intel Corporation
   
 

Connected CE and TV Sessions at CONNECTIONS™:

• Expanding Consumers’ Digital Media Choices
• Monetizing Connected CE
• TV Everywhere and Online Video
• The Future of the Set-top Box
• 3DTV
• Trends in User Interfaces
• Design Elements for Connected CE
• TV and Online Video Advertising Metrics

For more information on CONNECTIONS™, visit www.connectionsus.com or contact [email protected], 972-490-1113.

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.

Next: CONNECTIONS™ addresses business opportunities in New Media and Digital Content, Entertainment Platforms and Services, Home Controls and Energy Management, and Consumer Electronics
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