Thursday, May 20, 2010

Service providers must adjust business and advertising strategies as consumers turn to alternate sources for video and online media

CONNECTIONS™ sessions provide commentary and insight from service providers

Parks Associates and key industry executives will address recent shifts in consumer video and online viewing habits at CONNECTIONS™: The Digital Living Conference & Showcase, June 8-10, in Santa Clara, CA. These changes in consumer behavior are forcing service providers to expand and enhance their business strategies for connected CE, online video, and other value-added services.

Parks Associates reports nearly 20% of U.S. broadband households have a PC-to-TV connection, and the vast majority is using this DIY solution to stream online video.

“What is revealing about consumers is what they don’t know,” said Kurt Scherf, VP, Principal Analyst, Parks Associates. “Over one-half of U.S. households don’t know their broadband speed. Broadband has become a commodity, and service providers are in a position where they have to talk about additional services, including TV Everywhere and tech support. It can be a difficult transition, but they are in an excellent position to leverage their existing customer relationships and take the lead in the digital living ecosystem.”

CONNECTIONS™ is the premier event for research and analysis of connected home technologies and digital living solutions, including multiple speakers and attendees representing service providers and their partners. The conference features sessions on evolving carrier strategies and service and partnership opportunities in response to new consumer behaviors and connected CE:

  • Expanding Consumers’ Digital Media Choices
  • Monetizing Connected CE
  • TV and Online Video Advertising Metrics
  • Trends in User Interfaces
  • 3DTV
  • Service Provider Innovation
  • The Future of the Set-top Box
  • TV Everywhere and Online Video
     

Session participants:

  • Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon
  • Cedric Arnaud-Battandier, VP, Strategy & Corporate Development, Technicolor
  • Anthony Bay, CEO, MOD Systems
  • Gilles BianRosa, CEO, Vuze, Inc.
  • Jeff Bonin, VP, Business Development, Alticast
  • Richard Bullwinkle, Chief Evangelist, Rovi Corporation
  • Scott Burnett, Global Director, Consumer Electronics Industry, IBM
  • Thomas Carpenter, VP Operations and Digital Chief of Staff, EPIX
  • David Chechelashvili, Head of Gaming and Retail, Xpand, Inc.
  • Jaime Fink, VP, Technology and Strategy, 2Wire
  • Alexandre Giess, Head of Digital Home - Group Marketing N.A, Orange/France Telecom Group
  • Wynn Grubbs, VP, Sales and Marketing, PlumChoice, Inc.
  • Dave Habiger, President & CEO, Roxio CinemaNow
  • Brian Henrichs, Chief Business Development Officer, Actiontec Electronics
  • Todd Hinders, SVP, ExtendMedia
  • Kanaan Jemili, VP, Product Management, DivX
  • Michael Kostainsek, Senior Partner, Account Director, MEC (WPP’s Group M)
  • Steve Linke, Associate Director, Consumer Electronics, Verizon Wireless - Open Development
  • Ajay Luthra, Sr. Director, Motorola
  • Amir Mobini, President and CEO, Zenverge
  • Frank Mona III, Executive Director, Sales Execution, Consumer Home Services, AT&T
  • Malachy Moynihan, VP, Video Strategy, Cisco Systems, Inc.
  • Yaron Raz, Director, Video Solutions Marketing, BigBand Networks
  • Terri Richardson, Business Integration Manager, Navic at Microsoft
  • Marty Roberts, VP, Marketing, thePlatform, Comcast’s online video publishing subsidiary
  • Russ Schafer, Senior Director, Global Product Marketing, Yahoo! Connected TV, Yahoo!
  • Daniel Scheinman, SVP & GM, Cisco Media Solutions Group, Cisco Systems
  • Charley Shoemaker, Director, Product Management, Nielsen Online
  • Melissa Simpler, CEO, Affinegy
  • Peter Smyth, CEO, RedMere
  • Jim Theberge, Product Management Director, Rovi
  • Steve Tranter, VP Interactive and Broadband, NDS
  • Edgar Villalpando, SVP, Marketing, ActiveVideo Networks
  • Ken Wirt, VP, Consumer Marketing, Cisco Systems
  • Mark W. Young, VP, Strategy & BD, Mobile, Comcast Interactive Media
  • Tania Yuki, Director, Cross Media and Video Products, comScore, Inc.
  • Ian Walsh, VP Business Development, ProVision


For information, visit www.connectionsus.com or contact [email protected], 972-490-1113.

About CONNECTIONS™

Parks Associates' 27th annual CONNECTIONS™: The Premier Connected Home Conference features an in-person conference on May 23-25, 2023 and multiple virtual sessions hosted throughout 2023. The event focuses on the adoption of technology including smart home, security, connected health, energy, and home automation.

Bringing together more than 1,500 senior executives, CONNECTIONS™ provides networking opportunities combined with visionary keynotes and virtual sessions. The Parks Associates analyst team leads all conference sessions, which are focused on technology innovations, consumer adoption and trends, product and service forecasts, and the evaluation of new business strategies, partnerships, monetization opportunities, and value-added service design.

Throughout the event, sponsors offer demos during networking events, spotlighting new technology innovations and services for the entertainment, mobile, and smart home market segments.

CONNECTIONS™ 2023 features an in-person conference on May 23-25, 2023, with virtual sessions on March 2, July 20, and October 5. For more information, contact [email protected], call 972-490-1113, visit www.connectionsconference.com.

Next: CONNECTIONS™ keynotes address implications, new strategies as connected TVs, new video services, and the home network combine to power the connected home
Previous: LCD TVs and personal computers defy declining CE sales trends, providing opportunities for manufacturers to build new revenue streams

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