Consumer interest in Demand Response could reach 60% if offered with clear financial incentives

Thursday, February 06, 2014

Energy Companies To Address Incentive Programs at 2014 Smart Energy Summit, February 17-19, in Austin

Energy research from Parks Associates finds straightforward financial incentives are the best options for engaging consumers in energy-related programs. 360 View: Energy & American Broadband Households, featuring a 4Q 2013 survey, found nearly 60% of U.S. broadband households would participate in a demand-response (DR) program if offered an incentive of $5 per day for each day the thermostat is adjusted.

Parks Associates will host the 2014 Smart Energy Summit: Engaging the Consumer, an executive conference focused on energy management solutions, February 17-19, 2014, at the Four Seasons Hotel in Austin, Texas. The event brings together industry leaders and analysts to examine strategies that capture untapped consumer interest in energy services.

"Creating clear, uncomplicated incentives is the best way to drive adoption of DR programs," said Tom Kerber, director, home controls & energy research, Parks Associates. “A simple $5 incentive, with no qualifying statements regarding comfort or control, generated the best response in our recent survey, while 52% of U.S. broadband households responded to a discounted rate and 48% responded to TOU pricing. We are excited to discuss these findings and their implications with leading energy executives at the 2014 Smart Energy Summit: Engaging the Consumer.”

The Session Utility Strategies: Innovative Demand Response, 11 a.m. on February 18, will examine trends in DR programs and highlight innovative programs in North America. Speakers include:

Anthony Hawkins, Group Product Manager, Landis+Gyr
Dave Kaintz, Manager, Programs and Projects, SCE
Blake Lasuzzo, SVP, Supply, Just Energy
Speaker TBA, Comverge

2014 Smart Energy Summit sponsors are Speed Wire, Percepscion, Alarm.com, Earth Networks – WeatherBug, ecobee, EcoFactor, Lowe's, Opower, People Power, PlanetEcosystems, Qualcomm, Technicolor, Z-Wave, AlertMe, Schneider Electric, and Tendril.

Information about the 2014 Smart Energy Summit is available at www.ses2014.com. Press passes for the event are available at http://www.parksassociates.com/ses-presspass. If you’d like to schedule a meeting with an analyst or speaker, please contact Holly Sprague at [email protected] or 720.987.6614.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.smartenergysmt.com.

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