Rise of Ad-based OTT Services
by
Parks Associates | Dec. 9, 2020
While overall adoption in the ad-based OTT category continues to rise, no individual service has become a clear leader, leaving open a tremendous opportunity for a service to assume a leading position with a unique service offering.
Industry experts from Roku, XUMO, Media Kind and Crunchyroll will share their insights on the key factors that have driven the growth in ad-based services, how they fit within today’s OTT service space, and how they evolve from here at the Future of Video conference session Rise of Ad-based OTT Services on Wednesday December 16 at 10:00 a.m. CT.
This session features visionary speaker Andrea Clarke-Hall, Vice President of Business Development, Tubi, Inc, and addresses the rapid evolution of the advertising OTT space as ad-supported video becomes a central part of the offering for many key services. It also tracks the growth in consumer video consumption following COVID-19 pandemic restrictions and how these trends will shape long-term usage.
Register today to learn more about consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. For more information, please visit www.fov2020.com.
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