Although Silicon Valley powers such as Google and Yahoo! get the lion's share of attention regarding their plans for the connected TV strategies (yesterday's article in Home Media Magazine discusses this and cites our data), the TV manufacturers (who also happen to make mobile handsets in some cases) are harboring their own ambitions.

From Reuters, Samsung Electronics is developing a joint software platform for use on its cellphones and televisions, hoping wider audience attracts more developers to use its products.

"We have a plan to have a single platform for Samsung TV and phones," Kyungsik Kevin Lee, vice president at Samsung's Visual Display Division, told Reuters in an interview.

The article speculates that LG Electronics and Sony - given their handset development - would also pursue a similar path.