Tuesday, October 22, 2019

23% of US broadband households reporting intentions to purchase a smart thermostat in 2019

Smart Energy Summit addresses growth in energy management, crossover with smart home solutions, and impact on grid

Parks Associates research shows 23% of US broadband households are likely to buy a smart thermostat in 2019, which shows purchase intentions remain strong although many households still consider this product too expensive. The firm will host the eleventh annual Smart Energy Summit: Engaging the Consumer, February 17-19, 2020, at the Omni Austin Downtown in Austin, Texas, to examine opportunities for energy providers to convert intentions to actual purchases, the role of DIY, and innovations that could drive broader consumer adoption of energy management.

At Smart Energy Summit, more than 300 industry leaders from utilities, service providers, manufacturers, and technology companies will participate in panel discussions about the impact of direct consumer participation in energy markets and strategies to increase consumer engagement. Early event sponsors are FLO, Rapid Response Monitoring, Trusource Labs, Alarm.com, Austin Energy, Inspire, and Sprosty Network.

  

“The enthusiasm for this product comes despite most households believing that smart thermostats are not affordable, so the industry has a challenge in driving actual adoption past 11-13% of US broadband households,” said Elizabeth Parks, President, Parks Associates. “Utilities and other energy players are experimenting with subsidized offers and product-as-a-service options to expand adoption. At Smart Energy Summit, we will analyze different strategies, highlight factors for success, and discuss the features that can drive greater consumer engagement.”

Parks Associates research finds consumers bought roughly 5.8 million smart thermostats in 2018, generating $843 million in revenues. For future purchases, voice control and compatibility with smart speakers are important selling factors. Among households planning to buy a smart thermostat that also own a smart speaker, more than 70% consider it important that the smart thermostat they buy is compatible with their smart speaker.

Smart Energy Summit will feature the following topics:

Technology Driving New Opportunities

  • 5G Implementation: Impact on Utilities and Consumers
  • DERMS: Moving Beyond Legacy Programs
  • Energy Data and the Smart Home: Enhancing the Customer Relationship
  • Data Analytics for Grid Planning and Load Forecasting
  • Clean Energy: Energy Transformation Trends
  • Shifting Models: Defining the Utility of the Future


Consumer Engagement: Smart Home, Demand Response, and Behavior

  • Energy Management in the Home: Driving Behavior Changes
  • Solar, EVs, and Storage: Addressing Barriers to Adoption
  • Utility Marketplaces: Building Customer Relationships
  • Consumers and Distributed Energy Resources (DERS): Impact on the Grid
  • Community Solar: Smart Energy and Sustainable Home Development
  • Home Services Revenue Opportunities
  • Effective Approaches to Demand Response: Next Stage of Engagement
  • Energy Management Platforms: Adding Value


Parks Associates is currently accepting submissions to speak at www.ses2020.com. To schedule an interview or to request data, contact Sherrelle Lewis [email protected], 972.996.0214.

About Smart Energy Summit

Smart Energy Summit: Engaging the Consumer addresses the evolution of the consumer utility market, the impact of COVID-19 on energy management programs, and new opportunities to drive engagement in utility-sponsored programs. Virtual panels and networking sessions, featuring executive-level experts from multiple industries, address strategies for utilities, service providers, retailers, software providers, and manufacturers to expand and monetize energy management and other energy-focused offerings through consumer engagement, new business models, unique partnerships, and innovative technologies.

Smart Energy Summit features an in-person conference February 13-15 at the Omni Austin Hotel Downtown, with virtual sessions on June 15, August 17, and November 9. The summit agenda features leaders from utilities, state and national regulators, telecom and security companies, retailers, and OEMs. Follow the event on Twitter at @SmartEnergySmt and #SmartEnergy23. For information on speaking, sponsoring, or attending Smart Energy Summit, visit www.smartenergysmt.com.
 

 

Next: Adoption of smart appliances jumps to 11% of US broadband households
Previous: Parks Associates’ Eleventh Annual Smart Energy Summit: Engaging the Consumer announces Austin Energy, DTE, Itron, Reliant, and more on 2020 Advisory Board

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