From Broadband TV News, Sony Europe has announced the European launch of Video On Demand powered by Qriocity in France, Germany, Italy, Spain and the UK.
The pay-per-view movie streaming service works with Sony 2010 network-enabled Bravia TVs, Blu-ray disc players, or Blu-ray disc home theater systems

Contracts are in place with major studios including Twentieth Century Fox Home Entertainment, Lionsgate, Metro-Goldwyn-Mayer Studios Inc. (MGM), Paramount Pictures, Sony Pictures Home Entertainment, Starz Digital Media, The Walt Disney Company, NBC Universal International Television Distribution, and Warner Bros. Digital Distribution, as well as films from local studios.

The play list includes new releases as well as a wide variety of favourites, classic movies and local language movies, many of which are available in both SD and HD. New content will be added regularly and consumers can register for the service and check news of the latest additions to the movie library on the Qriocity Website.

After renting a film, consumers have up to 14 days to start watching their movie, and once playback is started, they have 48 hours to watch the film as many times as they like. Rental prices for SD content start from £2.49 (€2.99) for library content and £3.49 for new releases, while HD content start respectively from £3.49 and £4.49.