Study: Nine in ten US households subscribe to at least one streaming service

Wednesday, January 18, 2023

Nearly nine in ten US households (87 per cent) subscribe to at least one streaming service, while almost two-thirds (63 per cent) own a smart TV, according to research by Parks Associates.

“Sport media rights holders want to get games in front of as many eyes as possible,” said Jennifer Kent, vice president of research at Parks Associates.

“The audience reach of online-only and streaming services is enormous. To compete with the digital titans, media conglomerates with conventional and online services are shifting finances and resources to launch, improve, and develop streaming services targeted at sports fans.”

A separate study by intelligence firm Parks Associates predicts annual sports streaming subscription revenue in the US will increase by 73 per cent from US$13.1 billion in 2022 to US$22.6 billion in 2027.

This shift has been supported and accelerated by a maturing hardware and software ecosystem. Smartphone makers, television manufacturers and dedicated vendors like Roku have all devoted significant resources to the development of their respective platforms.

“Smart TVs are part of the modern home; this device will be a key element of an integrated whole-home entertainment vision going forward,” said Elizabeth Parks, president at Parks Associates.

From the article, "Study: Nine in ten US households subscribe to at least one streaming service," by STEVE MCCASKILL.

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