Subscription management and billing in the customer lifecycle is more important than ever before for media and entertainment companies. To thrive in today’s ever-changing market, business agility must be delivered through rich CRM-based subscriber lifecycle management to quickly launch new products, bundles, and promotions.

On Thursday, June 11, 2020 at 8:30 a.m. PDT, Parks Associates’ Senior Director of Research Jennifer Kent will join industry experts from Vlocity, Salesforce and Accenture for a webinar discussion on Subscriber Lifecycle Management vs. Subscriber Billing. This webinar will examine the major functions of each system and best practices in digital transformation.

Key topics include how to:

• Distinguish between Subscriber Lifecycle Management and Subscriber Billing Systems. Learn how both are required to develop your business.
• Analyze your current Subscriber Management and/or Billing stack. Review gaps and choose the right solution to address your business needs
• Create a robust and agile product portfolio. Launch new products and promotions with clicks not code

Aside from participating in webinars with industry key players, Parks Associates hosts a variety of workshops and webinars.These are an effective way for your business to gain the benefits of Parks Associates' research and analysis on the changing market as well as new challenges and opportunities in consumer technology. For more information please contact Parks Associates or call 972.490.1113.