In an article written for EE Times, Harry Wang reveals that top tech competitors are locked in a constant battle to rack up points with users. Wang writes they "all seek a perfect lock-in where their customers love their experiences so much that they want to stay with their vendors as long as possible."

Companies like Google, Facebook, Apple, and Microsoft seem to be winning the scorecard wars, with millions (for Google and Facebook, over a billion) active users. These users are highly engaged with the company's services and products, too. For example, Amazon Prime users spend three times more than the average Amazon shopper.

Microsoft currently has the highest earning power, but Google and Apple are quickly catching up, says Wang.

To read the full EE Times article, click here.