Telly Offers Half-Million Free 55-Inch 4K TVs, Advertisers To Pick Up Tab

Tuesday, May 16, 2023

Telly will help streaming companies afford the content they need and want through an always-on ad experience, observed Elizabeth Parks, president and CMO of Parks Associates, a market research and consulting company specializing in consumer technology products, in Addison, Texas.

“We project that the number of households using ad-supported streaming services will grow from about 37 million households in 2022 to 52 million in 2027, a compound annual growth rate of 6.7%,” she told TechNewsWorld.

Parks added that free ad-supported content is potentially the next point of differentiation between streaming services and their hardware platform partners.

“We expect this also paves the way for a more interactive advertising experience and TV-based commerce experience,” she said. “Our data finds that 50% of U.S. internet households are concerned that t-commerce would interrupt the programs they are watching. Moving ads to a second screen may enable more t-commerce opportunities.”

Parks agreed. “This is definitely a new model,” she said. “Ad revenues are an increasingly important part of smart TV and streaming media player manufacturers’ revenue mix, but business models have so far required device purchasing.”

From the article, "Telly Offers Half-Million Free 55-Inch 4K TVs, Advertisers To Pick Up Tab," by John P. Mello Jr.

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