Europe had over 155 million broadband households at the end of 2011, representing over 30% of broadband households worldwide.

Service providers throughout Europe are looking to add value to broadband services in order to increase revenues and extend their subscriber relationships. Top options include video, home management, and tech support services, but finding the correct service combinations and attracting consumers have been challenges. For example, usage and awareness of TV Everywhere services have been fairly low among Western European households, diminishing their efficacy in combating OTT.

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