According to new research from Parks Associates and TargetSpot, Internet radio can more than double consumers’ ad response rates when included in an advertising campaign. On Thursday, June 9, at 1:00 p.m. CT, the two firms will co-host the "TargetSpot Digital Audio Insights" webcast, which will detail recent findings about Internet radio advertising impact, synergies with digital and broadcast advertising, and behavior of digital audio listeners. 

The proliferation of Internet-enabled devices has led to an increase in digital audio usage, creating an innovative and impactful vehicle to connect with consumers. Additionally, those who listen regularly to digital audio are a highly desirable audience – they are tuned-in to multiple devices for significant amounts of time each day, are deeply engaged with the content, and demonstrate high recall and response rates for ads.

Webcast Presenters:
Andy Lipset, Chief Revenue Officer, TargetSpot
Eric Ronning, EVP, Emerging Media, TargetSpot
Heather Way, Research Analyst, Parks Associates