By the end of 2008, Boxer had 689,000 digital TV subscriptions. Competition between Pay-TV operators in the Swedish digital TV market have intensified throughout the year. As a result, subscriptions decreased by 3% from the start of 2008 with 709,000 subscribers.

In March 2008, Boxer was selected Pay-TV operator for the approaching Danish digital terrestrial network; in addition, Boxer received an equivalent licence to be the Pay-TV operator in the Irish digital TV network in July 2008. For 2009, operations in Denmark and Ireland are planned.

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