YouTube TV has the added perk of allowing viewers to comment in real-time, something that’s been a nifty feature when MLB games stream for free via YouTube.

 

“Interactivity in TV, especially live content, is becoming very popular,” Elizabeth Parks, president and CMO of Parks Associates, told IndieWire. “Many video viewers now have tried co-viewing, and there will be a substantial increase in the interaction specific to leagues, players, specific teams — all of this drives additional revenue streams and partnerships.”

 

But the NFL is likely thinking about the long game as well, and diversifying beyond Amazon as a streaming partner doesn’t hurt. Paul Erickson, a principal with Erickson Strategy, says that while YouTube TV isn’t considered a major player, Google, YouTube, and Android operating systems have a reach that no entertainment company can match. The announcement also revealed that the NFL will give access to top YouTube creators, and YouTube will be a presenting sponsor on two NFL original series.

 

From the article, "Why NFL Sunday Ticket on YouTube Makes the Most Sense," by Brian Welk.