Connected CE Tracker provides time-series tracking data on actual and intended purchase behavior as well as the factors influencing these actions for the following product categories:
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Connected TVs
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Connected game consoles
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Connected Blu-ray players
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Networked audio products
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Networked digital video players
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Connected digital photo frames
Key Research Benefits
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Buying process, actions, research, and rationale
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Primary location(s) of connected CE in household
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Tracking other purchases and their influence on connected CE adoption
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Quantifying the overlap in connected device ownership and decision-making process
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Applications for connected devices
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Consumer segments and preferences toward one device versus another
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Key features that differentiated the brands
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Role of in-store demos, salesperson explanations, online demos, and other information
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Previous experience with connected CE products
The Connected CE Tracker leverages data from Consumer Decision Process (CDP) to provide time-series tracking information and analysis. CDP is an ongoing research service that identifies critical factors in the consumer buying process and aids manufacturers and retailers in creating effective marketing plans.
Connected Consumer in Europe
Connected Consumer in Europe: Products, Services, and Support surveys broadband households in France, the U.K., Germany, Italy, and Spain to determine attitudes, current ownership and subscription rates, and purchase intentions for all major product and service categories in the connected lifestyle.
This project creates a complete picture of the connected consumer in Western Europe, including regional differences, specifics on 2010 purchases, and demographic, attitudinal, and lifestyle segmentations to determine factors affecting current usage and future consumption.
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![Connected Consumer in Europe](/image.php?f=/bento/img/services/ccie_235.gif&w=190) |
Consumer Decision Process: Base Survey
The Base Survey for Consumer Decision Process tracks and analyzes the decision-making process, from interest to purchase, for consumers across 40 CE products. The study addresses brands and price points and quantifies the purchase process by category of product, exploring the factors critical to success in all phases of the purchase process, from awareness to interest to the final sale.
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![Consumer Decision Process: Base Survey](/image.php?f=/bento/img/services/2011 CDP Base Survey Logo.jpg&w=190) |
- Connected Consoles: Gaming, Media, and Beyond
This report profiles new capabilities of connected game consoles; analyzes new services and business models including online multiplayer gaming, virtual worlds, dynamic in-game advertising, and digital delivery of games and videos; forecasts sales and revenue growth and market share; and examines the impact of game consoles on other industries such as Internet video, connected home, service providers, and content industry.
“Broadband connectivity is now a common feature of current-generation game consoles,” said Parks Associates. “Online console services such as Xbox Live, PlayStation Network, and Wii Shop Channel create significant new revenue opportunities for console manufacturers and content providers.”
- Connected Living Room: Web-enabled TVs and Blu-ray Players
This report examines the market for consumer electronics providing online video access to the television. It specifically examines connected TVs, connected Blu-ray players, PC-to-TV connections, and networked digital video player set-top boxes. This report covers key technology solutions and provides worldwide forecasts through 2015.
”As the industry prepares to unveil the fourth generation of connected TVs and related devices in early 2011, a significant focus in the networked consumer electronics space will be in developing products to receive multiple types of content and applications,” said Kurt Scherf, vice president, principal analyst, Parks Associates. “Online and Web content will be prevalent, and connected consumer electronics will play a more significant role in delivering operator-managed services and content to consumers.”
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