Browse All Primary Research Consumer Decision Process: Base Survey

The Base Survey for Consumer Decision Process tracks and analyzes the decision-making process, from interest to purchase, for consumers across 40 CE products. The study addresses brands and price points and quantifies the purchase process by category of product, exploring the factors critical to success in all phases of the purchase process, from awareness to interest to the final sale.
 

The Base Survey is a tool providing relevant information to help product planners, product marketers, and channel partners make the best marketing decisions and target consumers at the right time and place.

  • Triggers that prompt consumers to consider, shop for, and purchase 40 different CE products in 9 categories
    • Prices paid and brands purchased
    • In-store changes to intentions
    • Replacements, upgrades, additions, and extra revenue opportunities
  • Factors most strongly influencing decision purchases
  • Current familiarity with products and sources of that knowledge
  • Purchase intentions — the factors that prompt and inhibit purchase decisions
  • Stages in the Purchase Decision Matrix
  • Segmentation of current and likely buyers from the total population set of broadband Internet households
  • Brand awareness and preferences, by product category and demographics
  • Consumer interest in new features for established and emerging products
  • The role of familiarity in determining what, where, and how consumers shop
  • An analysis of the price effect on purchase decisions
  • Multivariant analysis of features and factors correlating to purchase satisfaction
  • Most influential information sources by product category, including the role of influencers by product type
     
The Consumer Decision Process Annual Survey

This study tracks and analyzes the decision-making process, from interest to actual purchase, for consumers across 40 CE products in 27 categories. The study addresses brands and price points, and quantifies the CE purchase process by category of product, exploring the areas critical to success in the last, important phase - the actual sale.



 The Consumer Decision Process Annual Survey
Connected CE Tracker

Connected CE Tracker provides time-series tracking data on actual and intended purchase behavior as well as the factors influencing these actions for the following product categories:

  • Connected TVs
  • Connected game consoles
  • Connected Blu-ray players
  • Networked audio products
  • Networked digital video players
  • Connected digital photo frames


 Connected CE Tracker
  • Digital Lifestyles: 2010 Outlook

    Digital Lifestyles: 2010 Outlook provides analysis and forecasts for a variety of digital lifestyle product categories, including broadband Internet, television services, digital content services, and products (home networks and consumer electronics).

    “In 2010, consumers will have available to them ever-more capable products and services aimed at improving their productivity, entertainment, and communications experiences,” said Kurt Scherf, VP, principal analyst, Parks Associates. “Convergence in applications in these spaces opens the door for technology, service, and product companies to create new revenue models.”

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