The Internet of Things brings new capabilities to Canadian households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but a company’s success comes only with an understanding of the consumer demands and market factors driving adoption and usage.

This consumer research study surveys a large, statistically significant consumer sample of broadband households in Canada.

Entertainment, Content Distribution, & New Services

• Changing TV habits resulting from OTT content, connected TVs, and mobile devices
• Current status of cord-cutting
• Opportunities to guide and monetize content discovery
• Most appealing advanced TV service features
• Strategies to attract and retain premium service subscribers

Smart Home, IoT, Energy Management Solutions

• Experiences, expectations, and demand regarding home controls, security, home management services, and connected appliances
• Business models that consumers most and least prefer
• Consumer views on obsolescence, privacy, and security

Connected Devices and Support Services

• Experiences, expectations, and future plans for technical support services
• Consumer trends for network support beyond connected devices
• Consumer experiences and expectations regarding connected device interfaces
• Opportunities for support services in the smart home