Emerging Power of IoT in Europe

Browse All Primary Research Emerging Power of IoT in Europe

The Internet of Things brings new capabilities to European households, driving the continued increase in consumer spending on connected devices and entertainment options. These solutions create new revenue streams across a variety of market sectors, but individual success comes only with an understanding of the consumer demands and market factors driving adoption and usage.

This consumer research study surveys large, statistically significant consumer samples in multiple Western European countries. The survey focuses on three key areas.

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Related Primary Research

Entertainment, Content Distribution, & New Services

Changing TV habits resulting from OTT content, connected TVs, and mobile devices
Current status of cord-cutting
Opportunities to guide and monetize content discovery
Most appealing advanced TV service features
Strategies to attract and retain premium service subscribers

Smart Home, IoT, Energy Management Solutions

Experiences, expectations, and demand regarding home controls, security, home management services, and connected appliances
Business models that consumers most and least prefer
Consumer views on obsolescence, privacy, and security

Connected Devices and Support Services

Experiences, expectations, and future plans for technical support services
Consumer trends for network support beyond connected devices
Consumer experiences and expectations regarding connected device interfaces
Opportunities for support services in the smart home

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