CONNECTIONS™ Industry Insights

The Internet of Things (IoT) has expanded to influence every aspect of the broadband household and connected consumer. Connected CE and smart devices can leverage the IoT to offer new and innovative functionality, including data analytics and personalization, and create new business opportunities in connected entertainment and smart home solutions.

Parks Associates analysts have identified several key disruptors that will influence multiple sectors of the connected home and ...read more

Letha McLaren, Chief Marketing Officer of Icontrol Networks, discusses key industry questions for the 2016 CONNECTIONS Summit conference, hosted by Parks Associates at CES:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Industry collaboration and partnerships focused on consumer education are the next step towards increased awareness an ...read more

Matthew Pine, Vice President, Marketing at Carrier, provides insight on several key topics for the connected home before speaking at the annual CONNECTIONS Summit at CES:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

The vital next step to engage consumers in smart home solutions is continued integration between IoT products and their ...read more

Steve Thompson, Vice President, IoT - Business Development at PlumChoice, answers the following industry questions prior to the 2016 CONNECTIONS Summit at CES, taking place January 6-7 at Tech West in the Venetian:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

First, we must raise awareness about the value that these devices offer via ...read more

Brian Winter, Chief Revenue Officer at SmartThings, answers the following industry questions prior to the 2016 CONNECTIONS Summit at CES, taking place January 6-7 in Las Vegas:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

This next step consists of two parts:

• 1) continued education for consumers to better understand how smart ...read more

 PlumChoice, Inc., the leader in specialized technical services for the cloud and the Internet of Things (IoT), today announced ConnectedHome Expert, a turnkey, end-to-end service that enables IoT makers, solution providers, and resellers to drive product adoption and build brand loyalty by helping consumers select, install, use, integrate and optimize smart devices within their home technology environments.

With ConnectedHome Expert, IoT providers can expedite their go-to-m ...read more

Nate Williams, Chief Revenue Officer at August, responds to the following industry questions for the 2016 CONNECTIONS Summit conference, hosted annually by Parks Associates at CES:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Engaging customers requires products and services that allow them to overcome real issues and frustrations tha ...read more

Steve Christian, Senior Vice President, Marketing at Verimatrix, responds to the following industry questions prior to joining Parks Associates at the annual CONNECTIONS Summit at CES:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

The most important next step to get consumers engaged and participating in connected services is to establ ...read more