CONNECTIONS™ Industry Insights

Phillip Raub, CMO and Head of Retail at b8ta, answers several industry questions prior to the 2016 CONNECTIONS Summit at CES, taking place January 6-7 in Las Vegas:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Relevancy. The average consumer doesn't understand why they need connected or so-called "IoT" products. It's not until you can ...read more

According to Parks Associates smart home research, ownership of smart home products among U.S. broadband households increased by over 50% in the past 12 months. An additional 43% of broadband households in the U.S. express an intention to purchase a smart home device in the coming year. 

Connectivity opens the door to new, highly differentiated products and services, but interoperability remains a challenge. Other Parks Associates research shows:

• 30% of U.S. broadban ...read more

Justin Wong, VP Business Development at IFTTT, answers several industry questions prior to his participation at the 2016 CONNECTIONS Summit, hosted by Parks Associates during CES:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value - added services like tech support and connected health?

Consumers are becoming more sophisticated and insist on having interactions with the products that fit the co ...read more

Amena Ali, Senior VP and General Manager of WeatherBug Home, answers the following questions prior to the 2016 CONNECTIONS Summit at CES, hosted by Parks Associates January 6-7:

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

We are still in the very early stages of an “energy” smart home, so we need to continue to focus on consumer educ ...read more

Ben Weinberger, Senior Vice President, Chief Product Officer of Sling TV, answers the following industry questions prior to joining Parks Associates and other industry leaders at the 2016 CONNECTIONS Summit, taking place during CES January 6-7, 2016:

What is the most important next step to engage customers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

The most important thing companies can d ...read more

Frank Napoleon, Director - Monitoring Innovations at Intel-GE Care Innovations, answers several industry questions before participating in the 2016 CONNECTIONS Summit, taking place January 6-7, 2016 during CES in Las Vegas: 

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

Keep it simple and relevant for the average consumer; help people ...read more

Lee Gruenfeld, Vice President, Strategic Initiatives at Support.com, answers the following industry questions prior to the 2016 CONNECTIONS Summit at CES: 

What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health?

The industry has to aggressively re-position connected solutions as no longer just for hobbyists and technophiles but for mainstream co ...read more

According to Parks Associates research, 30% of U.S. broadband households with a head of household ages 25-34 have adopted a smart home device. Compared to other age brackets, this age group represents the highest rate of adoption, though heads of households ages 35-44 own the highest number of smart home categories, with two types of devices per household.

Additional Parks Associates research shows:

• Safety and security are the leading value propositions for the conne ...read more