"pay TV" articles

Speaking from an entertainment focus at CES, nearly everyone I met with talked about being able to provide a single, unified interface for all the video products and services that consumers are using. And when you think about it, it makes complete sense why that is such a big deal. We have reached the point where using two or more video services is becoming the norm rather than the exception to a rule, and because users have to sort through the several different services they use to...

In the recently published Churn and Retention of OTT Video Services , I was really surprised to see that for those under age 35, only 83% are subscribing to an OTT video service like Netflix, Hulu, or Amazon. This indicates that while many Millennials and Generation Z seem to wear their cord cutting status like a badge of pride , it isn’t something that is universal. Many Millennials and Generation Z members can live without Game or Thrones or Orange is the New Black ....

“Hey, did you watch that popular show last night where the thing happened?” “No. I haven’t watched it yet. Thanks a lot.” “Oh… Sorry…” The penultimate season of HBO’s global hit series Game of Thrones is in the books. While many of the show’s die-hard fans are sure to have watched it through the season finale, coverage in the media suggests otherwise. Media outlets have been careful to mask key plot developments in their headlines and...

Parks Associates will host the 12th-annual CONNECTIONS™ Europe: IoT and the Connected Consumer , November 1-2, 2017 at the Amsterdam Marriott Hotel, featuring high-level speakers from the top European and international companies in the digital living ecosystem. Early confirmed keynotes include: Sudeep Maitra , Global VP, Strategy and Development,  Centrica Matthias Mieves , Head of New Business, Sales & Marketing Connected Home,  Deutsche...

Parks Associates research shows that more than 63 million U.S. broadband households subscribe to an OTT video service , and 36% of U.S. broadband households have at least one streaming media player. OTT services have allocated substantial portions of their marketing efforts to enforce their positions in the mainstream market. Hulu and Netflix used Super Bowl LI to capture the large audiences to promote their original content, while Amazon and Netflix were awarded for their efforts...

By Fredrik Andersson, SVP Business Development and Co-Founder, Accedo At CONNECTIONS next week, I will be joining a panel to discuss OTT video services for a new generation. We will be examining the global impact of OTT services, including market shifts, changes in consumer habits, and strategies to create direct relationships with today’s connected consumer. Personally, I find this topic particularly fascinating, not least because it is changing so rapidly. Of course, we...

Greg Kruczek , Director of New Ventures, Asurion, provided insight on several key industry trends ahead of Parks Associates’ 21st-annual CONNECTIONS™ Conference , which will be held May 23-25 at the Hyatt Regency San Francisco Airport: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health? The connected home industry is arguably gadget driven...

Laura is a 23 year old woman who graduated college last May. She got a job in a state different from where she graduated college and upon settling into her own one bedroom apartment, she didn’t bother to get either cable or satellite television service. She has had some experience with pay-TV service, as she watched traditional over-the-air and cable/satellite channels during her childhood as her parents subscribed to a pay-TV service. In the dorms during freshman and sophomore years,...