"online video" articles

Webinars are an excellent way to learn new things, stay informed about current trends, and connect with industry experts. Parks Associates and F-Secure are partnering to host a webinar on the topic of "Connected Home Security: The Smart Way to Protect Your Home." If you're wondering why you should attend, here are some compelling reasons: Learn about the latest data security & privacy trends! As more and more people are adopting smart home devices, it's...

Today Apple announced the return of “Friday Night Baseball” on Apple TV+ for the 2023 season and is once again focused on the consumer experience first, including discovery and interactive features. In collaboration with Major League Baseball (MLB), Apple TV+ subscribers will be able to watch two unrestricted weekly headlining games over 25 weeks beginning on Friday, April 7, 2023, alongside exclusive news, and supplemental content. Apple has also made a deal with DirecTV to...

Adeia  is participating as a Research Sponsor at the Future of Video conference hosted by Parks Associates . Future of Video: OTT, Pay TV, and Digital Media brings together industry leaders to share insights on new trends in the video and connected entertainment industries, with insights on consumer behaviors and preferences and the challenges for the video industry in meeting these expectations. It features in-depth consumer and industry research on OTT services, the value of...

The video streaming market is super dynamic with all sorts of factors to consider. Check out some of Parks Associates' highlights from our research on the State of the OTT Market. Thank you for your great support of our research work! We welcome all comments and questions. We hope to see you at Future of Video soon! Parks Associates’ fifth annual Future of Video: OTT, Pay TV, and Digital Media , December 12-14 at the Marina del Rey Marriott, features industry leaders from...

23% of US households subscribe to nine or more OTT subscriptions Parks Associates has released its updated list of the top 10 US subscription over-the-top (OTT) video services, based on estimated numbers of subscribers through September 2022 from the firm’s OTT Video Market Tracker. The research firm reports that 83% of broadband households have at least one OTT service, with 23% adopting nine or more OTT subscriptions. Parks Associates notes that the Top 10 US Subscription...

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...

The OTT video market is maturing, as services adapt to a consumer base that is more intentional and more focused on value and simplicity. From 2021 to early 2022, the OTT video market showed signs of maturation, a contrast to the rapid growth and adoption shown over 2020. Subscription growth slowed as consumers faced a glut of service choices and inflationary pressures become more intentional in their subscription choices. The market is in the midst of change to adapt to these...

The vast majority (83%) of US internet households now subscribe to one or more OTT streaming services. Coinciding with the COVID-19 pandemic, the percentage of households subscribing to four or more such services tripled from 2019 (7%) to 2020 (22%), and more than doubled again in 2021 (46%) before slowing in 2022 (50%). This saturation is partially due to the rise of new, strong competitors such as HBO Max and Disney+ at the upper end of the market. In addition, the growth in...