"multiscreen" articles

Join leading industry executives and analysts in discussing the entertainment services landscape at Parks Associates’ Future of Video 2022 event series. Panelists will discuss research that analyzes industry themes such as hybrid business models, streaming measurement challenges, service stacking and churn, and consumer usage trends. AGENDA: Welcome: State of the Video Market Elizabeth Parks , President and CMO,  Parks Associates...

Recent Parks Associates data finds more than 50% of US broadband households own at least one smart TV and the company’s earlier research found 77% of smart TVs among US broadband households are now connected to the internet. New product announcements from top smart TV brands at last week’s CES 2021 reveal that while 4K TV is still popular, these brands are also focused on new technologies and improved smart TV features that will push the smart TV to the front of the in-home video...

Recent research conducted by Parks Associates, and captured in the report Cloud Gaming: Demand and Preferences , finds nearly a third of US consumers are interested in cloud gaming and game subscription services. These services, including names such as NVIDIA GeForce NOW, Google Stadia, Microsoft’s upcoming Project xCloud, and PlayStation Now, have become hot topics in the gaming space for their attempt to replicate the streaming video service model. With a cloud gaming service,...

By Brett Sappington and Billy Nayden What a great coincidence that AT&T’s acquisition of the company that brought us the power struggles of Westeros and Game of Thrones is likely to set off a new era of competition in pay TV. With a federal judge approving AT&T’s $85 billion buyout of Time Warner late Tuesday afternoon, the courts cleared a path for a number of imminent media deals that will undoubtedly bring substantial change to the media landscape....

New Parks Associates research cited by The Washington Post today reveals the competitive landscape among top OTT video service providers. The IoT research firm recently released an updated Top 10 list of OTT video services, which showed the majority of OTT video consumption is now on Internet-connected TV. The list, which has Netflix maintaining the top spot ahead of Amazon Video, Hulu, MLB.TV, and WWE Network, is ranked by number of paid subscribers, excluding transactional or...

The power of audio was a reoccurring theme at yesterday’s CEDIA session: Growth & Future Outlook for the High-End Audio Market. Consumers’ attachment to music is a key influencer in the audio market. According to Parks Associates research, two-thirds of U.S. broadband households use a streaming audio service. The panelists discussed current trends and the future outlook of the market. The session featured: Brad Russell , Research Analyst, Parks Associates...

On July 5th, 2016, the U.S. Court of Appeals for the 9th Circuit issued its opinion on whether password sharing violates the Computer Fraud and Abuse Act (CFAA). I read the U.S. Court of Appeals for the Ninth Circuit opinion on password sharing , and I suggest you do as well. Judge McKeown and Judge Reinhardt make compelling and insightful comments. For those of you who don’t have the time or energy to read it yourselves, I’ve summarized the major points: The case which...

Nintendo has garnered a lot of attention over the past week, not just because of app downloads, but also in revenue gained from storefront businesses looking to lure customers by luring Pokemon. Restaurants around the world are turning into Pokemon gyms, and paying on a cost per visit basis, meaning that Nintendo's profits are dependent on heavy foot traffic above all. However, once enthusiasm wanes, Pokemon Go becomes about gameplay, and in that respect, it is not unique. Pokemon...