"online video" articles

Written by Patrice Samuels, Research Analyst There were several engaging discussions on OTT video service at last week’s CONNECTIONS US 2012 conference, hosted by Parks Associates. Panelists spoke at length about the evolution of OTT video as a market disruptor and speculated on the future of the industry. Amidst all the discussion, four key factors emerged as critical for the success of OTT video in the future. These are: Providing access to compelling content...

The Justice Department is conducting an investigation about whether cable companies can reject competition from online video. Cable companies provide their consumers with access to television channels and Internet access. With broadband Internet, consumers can choose to watch programs through online video services like Netflix, Hulu, Amazon, etc., bypassing the company's traditional bundles of channels. While having invested billions of dollars into building their...

Written by Patrice Samuels, Research Analyst A growing number of online video services are investing to produce and offer original and exclusive content - a trend which emerged out of the increasingly complex and costly process of securing content licenses. As video service providers attempt to increase content accessibility on various devices and to expand services into various markets, licensing popular content has become an even greater challenge.  Netflix ventured into...

Written by Patrice Samuels, Research Analyst While some in the industry are speculating on the future decline of the television as the leading video consumption platform, Parks Associates’ data suggests that the TV will remain dominant for some time. Several studies, including our own, have shown significant increases in video consumption on tablets over the past year. In fact, video viewing on all connected platforms is increasing. Consumers are now watching more video due to...

  59% of U.S. broadband households want access to on-demand YouTube content through their pay-TV service, with the growing number of smart TVs and connected devices driving interest in online video options. Parks Associates will present new smart TV and connected consumer electronics research, with new content strategies to capture consumer interest and new revenues, at CONNECTIONS™ at TIA 2012, June 5-7 in Dallas, Texas. Over 80% of viewers interested in YouTube opt for a...

Choosing Content - Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much to pay, and on what platforms to access their content. It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase versus a delay in...

The Choosing Content Video Viewing project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, how much (if anything) to pay, and on what platforms to access their content. It aims to discover which options consumers consider first when looking for content, what factors trigger an immediate purchase...

The digital revolution is changing the way people view traditional television shows and Internet video by evolving how programs are delivered to consumers. The revolution is also changing how shows are made and who makes them. Netflix Inc. , for example is about to produce its first original show, and Google Inc.'s YouTube is getting ready to launch a series of channels to host programs. Diablo Cody is hosting a new talk show that began as a home video posted on YouTube, and is now...