"pay TV" articles

Parks Associates today released new research from its primary consumer study, Emerging Power of IoT in Canada . The study reveals nearly 60% have at least one connected CE, including a smart TV, Blu-ray player, gaming console, connected PVR/DVR, or streaming media device connected to the Internet. Additionally, 5% percent own a smart home device of some kind. Smart home products and services are among the leading interest category among Canadian households. Commenting on...

Today, Parks Associates released industry reports that address the emerging opportunities, partnerships, and strategic recommendations for the connected CE industry. The report Under Attack: Assessing New Threats to Pay TV notes that while consumers watch over 30 hours of video per week on average, the number of households planning to cancel their pay-TV service (potential cord-cutters) has also increased, reaching 7% of U.S. broadband households with pay-TV service. "The...

Since HBO’s late 2014 announcement that they would go direct to consumer, the TV industry has been abuzz. Speculation about the impact of the service has ranged widely, from those who see the service as a valuable tool to reach Millennials to those who see it as the beginning of the end for pay TV as we know it. This speculation was heightened in the past few days. As has been reported in several of the cited articles, a recent Parks Associates survey of 10,000 U.S. broadband...

In a recent article for re/code , Parks Associates research revealed a potential loss of 6.8 million pay-TV subscribers when HBO's web-only subscription video service releases this year. Citing the results of the firm's most recent consumer study , author Peter Kafka  writes "if the people who respond to Parks’ survey actually follow through on their plans, then HBO’s new 'over the top' service will end up costing the pay-TV business around 7 million subscribers....

By Adam Nightingale, VP Sales EMEA, Accedo Consumers are finding and viewing content on a wider variety of devices than ever before. With a constant flow – actually, it’s more of an avalanche - of new devices entering the market, at Accedo we expect to see even more fragmentation in an already chaotic ecosystem. The key to a successful strategy will centre around engaging the consumer effectively and introducing services which are truly consumer-centric. Device...

Parks Associates today released new European research that shows broadband households in Spain are more likely to opt out of pay-TV services and fees in favor of local broadcast channels. The firm's research study found nearly one-half of Spanish broadband households receive only local broadcast TV channels, compared to over 60% of British and German broadband households that pay separate monthly fees for pay-TV services. Glenn Hower , research analyst at Parks Associates,...

Yesterday, HBO announced plans to add a stand-alone streaming service to its content offerings. Though the company already has a successful subscription streaming service, HBO Go, this new streaming offering would allow consumers to opt-in without having to purchase an HBO subscription through their pay-TV provider. HBO CEO Richard Plepler noted in his comments yesterday that about 10 million U.S. homes have high-speed broadband and no pay-TV service. Parks Associates research...

Game of Thrones, Girls, and Last Week Tonight with John Oliver could be coming to a device near you, whether or not you have a pay-TV subscription. This morning at a Time Warner, Inc. investor meeting, HBO chief executive Richard Plepler announced that the network would launch a standalone over-the-top service as soon as 2015 . The jump would not be drastic from a technology standpoint, as HBO currently delivers content through its HBO GO app. However, a move into the...