"personalization" articles

Parks Associates is supporting the Saudi Smart Cities Conference, which will take place May 16-18 in Riyadh, Saudi Arabia. The event will explore how to create successful collaboration between public and private sectors, the monetization opportunities that will help boost infrastructure, increase investment, make cities sustainable and improve quality of life for all. With the economic diversification plans in place, key government authorities are focused on providing the best...

Companies often talk about their goals to provide a superior user experience, but what exactly do they mean when they say that? What all does the user experience entail? The user experience (UX) and the user interface (UI) of a product are sometimes referred to interchangeably by ecosystem players—yet the two terms have different meanings. A user interface is the means by which a user can interact with his or her device or service. Companies are transforming user interfaces...

Amena Ali , Senior VP and General Manager at WeatherBug Home , answers several industry questions about issues that are currently affecting the connected entertainment and smart home markets: What is the most important next step to engage consumers in smart home solutions, connected entertainment services, and/or value-added services like tech support and connected health? When it comes to engaging consumers in smart home solutions, we need to first consider their...

Parks Associates will host an industry webcast, Content, Connected CE, and the Smart Home: 2014 Trends , on December 12 at 1 PM CST. Companies in the connected home space will have unprecedented opportunities in 2014 to expand the capabilities of their solutions. The upcoming 2014 International CES will feature a variety of products and announcements for new connected offerings that have implications across multiple industry categories, while new tools in data analytics are...

Earlier this year, Digitalsmiths and zeebox worked together and launched Digitalsmiths Seamless Discovery, a personalized video discovery service across all of zeebox’s supported platforms, in the United States. Now, building off its success, the two companies are bringing the service to the United Kingdom and Australia. Digitalsmiths Seamless Discovery  enables zeebox users to experience the "Recommended For You" feature that delivers personalized...

On Thursday June 27, 2013, Parks Associates ' Brett Sappington and Viaccess-Orca's Haggai Barel will present a webcast entitled "Operators' Survival Guide, Episode 2: Show Me the Money."  This webcast will address trends in the evolution of video services monetization and present steps that operators should take to develop successful monetization strategies by leveraging the personalization and socialization demands of consumers.  Parks Associates research shows...

Find out more with Parks Associates' Choosing Content: Video Viewing research. The project analyzes the use of digital media and its impact on the market for consumer electronics, packaged media, and entertainment services. It reveals the decision processes for consumers and the key variables in choosing what to watch, on what platforms to access their content, and how much (if any) to pay. This reseach aims to discover which options consumers consider first when looking for...

Google unveiled Latitude today, a location application in Google Map that allows users to track where their friends and family members are. Latitude requires users to sign-up for usage, which means that only opt-in users can interact with each other on the network through location-based services (LBS). But users do have control over who can view their locations—they can even create location “alibis” if they do not want people to know where they actually are. For additional...