"personalization" articles

Are you interested in learning more about the rapidly evolving OTT video market in the United States? If so, then you won't want to miss the upcoming online webinar event hosted by Parks Associates, "OTT Video Market Tracker: Insights into the Evolving US Streaming Landscape," on Wednesday, April 5th, 2023 at 10:30 AM CT.   Join us with Elizabeth Parks , President & CMO, of Parks Associates , and Jennifer Kent , Vice President of Research, Parks...

A majority of US internet households now own and use at least one internet-connected health product that captures and interprets their health data. Consumers’ adoption and use of smart watches continue to increase, while other device categories have declined post the height of the pandemic. Over half of wearables-owning households report owning and using an Apple Watch. Since its acquisition by Google, Fitbit has declined from the market leader to second place. After a successful...

Connected health sensors and devices are critical to expanding the applications of care in the home. While remote patient monitoring platforms have not yet scaled to the same extent as virtual visit solutions, they are highly in demand by care professionals, and consumer experience with connected health devices and sensors in the home is growing rapidly.     Parks Associates research reveals that as of Q2 2021, 40% of adult heads-of-broadband households report...

Consumer familiarity with telehealth services and remote care is increasing across all demographics according to Parks Associates extensive consumer research. While the average telehealth user is 44 years old and likely to have children in the home, telehealth use has increased substantially across all demographic groups. Parks Associates Q2 2021 consumer data reveals the following changes in US broadband households: 54% of households with an annual income of less than...

Pay-TV subscriptions and revenues are on a continuous decline as consumers embrace OTT services. The research firm forecasts that traditional pay TV will decline to 76.7 million households by 2024, the lowest penetration in a decade and a 27% drop from 2014. Parks Associates estimates that approximately 35 to 40 new streaming services entered the market between March 2020, the beginning of the COVID-19 pandemic in the United States, and the end of 2021. More than half of US...

Accessing and experiencing digital media have become more complicated, both for consumers and the companies providing the content. The fracturing of entertainment options, coupled with a decline in traditional pay TV, has forced many consumers to subscribe to a bevy of services in order to access the video content they want to watch. While this situation offers consumers a greater than ever selection of content, it offers a unique set of challenges from an authentication and...

The 800-pound gorilla issue in the security device space is the prospect of colliding market segments. Market segments in the residential security industry continue to experience a blurring of lines between professional and DIY solutions. Professional installation and monitoring providers, such as ADT, Brinks, and Comcast, have added self-installation and monitoring options. At the same time, companies that started in the DIY space now offer professional installation and...

It stands to reason that video and audio analytics tech on other devices will eventually come to the smart home as engineering advancements make it feasible on a smaller and cheaper platform. Consumers may encounter this technology at work or in public and come to expect similar features and capabilities. There are also advancements in audio and video data that will act as competition or supplement these audio and video in gathering data for analysis. Rise of...